POPS CUSTOMERS' STATISTICS
POPS customers are a captive audience, returning again and again. POPS Advertising, therefore, is an ideal way to get your business message across to a wide range of potential customers through repeated exposure. Here are some valuable and interesting statistics.
CLIENTS QUEUEING WHO OWN MOTOR VEHICLE'S
- 96% Privately owned vehicles
- 85% Own their own home
- 75% Holiday in past 12 months
- 33% Have children
- 26% Planning to replace their car in the next 12 months
CLIENTS QUEUEING OF RETIREMENT AGE
- Nearly 60% own their own home
- 46% have another income (over state pension)
- Two thirds have grandchildren
- Six out of ten always have money-off coupons
With over *170 different products and services available from the Post Office, your customers have many reasons to make frequent visits.
In fact *31 million visits are made each week by *21.2 million customers who make approximately *47 million transactions.
Approximately *92% of the U.K. adult population visit a Post Office branch each year.
These figures enjoy the respect due a ‘Crown entity’ rather than an independent company with a hidden agenda.
POPS: Recognised and Accredited!
CLIENTS QUEUEING WHO HAVE CHILDREN
- 97% Principal Shopper
- Over 7 out of 10 going directly to shops
- 66% Collect weekly
- 94% Less than 44 years old
- Over half buy clothes by mail order
PoPS Customers…
AGE/CAT |
POPS SITES |
NATIONAL |
15-25 |
12% |
20% |
25-34 |
18% |
17% |
35-54 |
32% |
31% |
55 |
38% |
32% |
AB |
12% |
17% |
C1 |
23% |
23% |
C2 |
22% |
28% |
DE |
43% |
33% |
Male |
36% |
48% |
Female |
64% |
52% |
POPS: Call us now on 01628 477 887
POPS ADVERTISING: telephone us now on 01628 477 887
*Source of Statistics: Post Office Ltd’s web site 2011
